Why bother with a business valuation at all?

Because yes — a valuation is built on assumptions.

We estimate future revenue growth (volume and price), forecast cost structures (salaries, fees, overheads), and predict how much investment a business might need (machines, software, vehicles, etc.).

All of these are just projections. Carefully reasoned? Absolutely. But they’re still guesses about an uncertain future.

So… what’s the point?

A good business valuation gives both buyer and seller a shared picture of what the future could look like — under different scenarios. It’s about aligning expectations, identifying risks, and deciding whether the deal is truly worth it.

At ORNA, we help you value businesses not just with numbers, but with clarity and context.

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