5 financial ratios we often check to understand a company better

Ratios give us a clearer view—how strong, risky, and sustainable the business really is.

Here are 5 ratio categories we commonly analyze:

1. Profitability – Is the company making good margins?
2. Liquidity – Can they cover short-term obligations?
3. Debt – Are they over-leveraged?
4. Efficiency – Not just about speed, but control. Are they:
   • Storing too much inventory?
   • Letting customers take too long to pay?
5. Cash flow – Are profits real or just on paper?

These ratios help us tell if the company’s performance makes sense—or if something’s hiding beneath the surface.

Want to know what these ratios say about your business? Let’s talk.
🟡 ORNA – Clear, independent valuation & advisory for smart decisions.

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