Each revenue stream carries its own story. Some lines of business generate higher margins because they require specific know-how, while others face intense competition and are easily replaced — leading to thinner margins.
That’s why we can’t simply take total revenue, apply a growth rate, and call it a forecast.
When we request for information, we prefer a breakdown into categories. It helps us see:
- Which streams are stable and defensible
- Which ones are vulnerable and low-margin
- How the mix is likely to shift over time
By breaking down the revenue structure, we gain a clearer view of how the company really operates. This lets us build projections that are more plausible, defendable, and closer to reality.
At ORNA, we don’t just look at totals — we break things down to understand the real drivers of value.
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ORNA Company Limited 
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