Even though the Price-to-Earnings (PE) ratio is not the most reliable way to value a business, it’s by far the most popular—especially for non-listed companies.
Why?
✅ It’s quick.
✅ It’s easy.
✅ You can do it yourself.
Unlike the Discounted Cash Flow (DCF) method, which takes weeks (sometimes months) to build assumptions and projections, PE gives you a rough idea in less than a day.
The tricky part is finding the right comparable companies on the SET to use as benchmarks. But once you do, applying the PE multiple is straightforward.
At ORNA, we often see customers using PE to get a ballpark number before they come to us for a deeper, more accurate valuation.
👉 If you’re thinking of buying or selling a business, start with PE—but don’t stop there. Get a second opinion before making big decisions.
📩 DM us if you’d like to know your company’s value today.
#ORNA #Consult #DCF #BusinessValuation #FA
ORNA Company Limited 
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