Who would be interested in our company?

A customer recently asked us this question —

Usually, we see potential buyers who are somehow related to your business:

• Suppliers who want to secure their supply chain,
• Customers who want to control upstream, or
• Competitors who want to expand market share.

Basically, someone who would benefit when the two businesses combine — when 1 + 1 > 2.

But not all deals are like that.
Some buyers look to diversify, stepping into a completely different business if they believe they can create more value than the cost of the acquisition.

So, in short — your buyer could be:
👉 someone already connected to your business,
👉 someone in the same industry, or
👉 someone from a completely different sector looking for growth opportunities.

💡 If you’re thinking about selling your business, understanding who the right buyer could be is the first step toward the right deal.

#BusinessValuation #MergersAndAcquisitions #CorporateFinance #ORNALimited #ThailandBusiness