How are we doing compared to our peers?That’s a question we often get from customers.

They want to know —
👉 Is our profit margin good enough?
👉 Are we spending too much?
👉 Or maybe investing too little?

Usually, we can benchmark against listed companies since their annual reports are public and quite detailed.

For non-listed companies in Thailand, you can also check the short version of financial statements on the DBD website.
But — a word of caution — non-listed companies can sometimes play with the numbers a bit. It’s not always as transparent as listed ones.

If they’re subsidiaries of listed companies, though, that’s usually more reliable — because those financials must align with their parent company’s reporting.

So yes, we can find peers and compare margins, trends, etc.
Just keep in mind: companies still differ in size, funding structure, and strategy, so no two are exactly the same.

✨ At ORNA, we help you make sense of the numbers — so your comparison actually means something.

📊 Curious how your business stacks up?
👉 Let’s talk.

#BusinessValuation #Benchmarking #ThailandSME #ORNA