Should we include future benefits from an investor’s network when valuing a company?

A while ago, Company A hired us to value Company B before making an investment.
After the deal, Company A expects to bring new business deals to Company B through their own connections.

Both companies asked the same question:

“Should these benefits be included in the valuation of Company B?”

Our answer was simple — No.

When we do a business valuation, we look at the standalone value of the company — how much it’s worth on its own, before any external help.

The extra business opportunities coming from Company A’s involvement are called synergies — and those shouldn’t be included in Company B’s valuation.

They may be real and valuable, but they belong to Company A’s side of the story, not Company B’s.

💬 What do you think — should synergies be part of the valuation or kept separate? #ORNA #BusinessValuation #Merger #Acquisition #Consult