Why do we always ask for your company’s asset details when we do a business valuation?

Because revenue and profit don’t tell the whole story.

When we value a business using DCF (Discounted Cashflow), we need to understand what the company has invested in before, how the assets are depreciating, and what future investments are coming.

Are there machines that need to be replaced soon?
Is there an investment cycle?
Is the factory planning to expand?
Even if you’re not in manufacturing, we still need to know how much the business must reinvest each year.

Why? Because all of this impacts cash flow — and DCF is literally valuing the business based on its future cash inflows and outflows, discounted back to today.

So a valuation is never just “revenue × some multiplier.”
It’s understanding the full picture of the business… including the assets quietly sitting in the background that will one day need cash to repair, replace, or expand.

Need a business valuation  — Contact ORNA Company Limited.

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