“Why DCF looks clean on paper but is messy in real life”

Today I’m stuck in a DCF (Discounted Cash flow) model.

Not because the formula is hard.

But because I’m scrolling through hundreds of asset rows, checking purchase dates one by one, just to understand:
– what was real CAPEX
– what was replacement
– and what should (or shouldn’t) be repeated in the forecast

In theory, CAPEX is a single line item.
In practice, it’s buried in years of transactions.

Each assumption needs a reason.
And each reason needs evidence.

Yes, AI helps speed things up.
But I still find myself checking everything again.

Because in valuation, each line of assumption must be explainable.

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#ORNA #BusinessValuation #Consulting #DCF


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