Category: Business valuation
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💭 “What’s Your End Game?”
Many business owners pour their life into building their company…But few have a clear plan for what comes next. Here are questions we often ask clients (and ourselves) when preparing a business for the future — whether it’s for sale, succession, or simply long-term sustainability. 🔄 Succession & Leadership 💼 Ownership & Structure 💸 Financial…
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Every seller already has a number in mind.
We learned this the hard way. We thought we were being helpful by offering sellers different deal structures, creative options, “win-win” ideas. But no matter how logical they sounded, most of them went nowhere. Why? Because every seller already has a number in mind. We wasted time and some deals did not end well. Now…
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Selling your company? Don’t forget this one costly mistake.
When selling a non-listed company, most people spend a lot of time negotiating the price, the terms, and finding the right buyer. But one thing often gets overlooked:👉 The tax you’ll need to pay. If you’re selling as an individual and make a gain on the sale of shares, that profit is subject to personal…
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📌 Valuing a startup with no financial history
It’s been a busy few weeks — ORNA just wrapped up a valuation project for a client who wanted to invest in a very early-stage SaaS startup. The company was so new that there was very little financial history. What we had was: 🧩 From there, we started piecing things together. ✅ First step: Ask…
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💡 What is Terminal Value—and why should you care?
When we value a business, we try to estimate how much future cash it can generate. One thing to keep in mind is: most businesses don’t just operate for 5 or 10 years—they aim to grow and make money indefinitely. That’s where Terminal Value comes in. 👉 Terminal Value is a way to estimate the…
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Not every business needs to be a startup.
Some of the best companies I’ve seen don’t have “hockey stick” graphs.No tech. No VC. No buzzwords.Just solid revenue. Loyal customers. And profit. We’ve become obsessed with disruption.But here’s the truth:A stable, growing business that generates cash today is often far more valuable than a startup that might make money 5 years from now. Especially…
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Thinking about investing in a startup? Ask these questions first.
At ORNA, we’ve been busy with a startup valuation this week—reminding us how important it is to ask the right questions before putting money into a new venture. Here’s a quick checklist we often refer to when evaluating a startup: ✅ What real problem are they solving—and for whom?✅ Do they have paying customers or…
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🧠 Thinking of Buying a Business? Use This 5-Point Self-Check Before You Commit
Buying a business can be an exciting opportunity — but also a risky one if you’re not asking the right questions. At ORNA, we work with investors who want more than surface-level due diligence. We help them uncover the real story behind the numbers. Here’s a quick 5-point self-check to help you assess whether a…
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“Big dreams. Bold projections. No track record.”
We’re currently working on a business valuation for a newly established company that’s raising funds. The only forecast we’ve got? One made by the company itself — and of course, it’s glowing. 🌞 But as any investor or advisor knows, a bright forecast doesn’t mean much if the assumptions behind it are shaky. So how…
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“Can I get the company’s value within 2 weeks?”
We get this question a lot — and the answer is: yes and no. As consultants, our first step is to send over a list of required documents and key questions. From there, we begin building the valuation model. Typically, we need financial statements from the past 3–5 years (sometimes longer, especially if there were…
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