Tag: Consult
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What if the founders don’t want the same ending?
It’s common:One founder wants to keep growing the company.The other wants to exit and cash out. At first, everyone shared the same vision.But after operating for a while—and especially when the business is profitable and the future looks bright—different goals start to emerge. This is where things can get complicated. 💡 To ensure fairness, the…
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5 financial ratios we often check to understand a company better
Ratios give us a clearer view—how strong, risky, and sustainable the business really is. Here are 5 ratio categories we commonly analyze: These ratios help us tell if the company’s performance makes sense—or if something’s hiding beneath the surface. Want to know what these ratios say about your business? Let’s talk.🟡 ORNA – Clear, independent…
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🩺 Who needs a valuation report?
Both sellers and buyers. For sellers, it’s not just about putting a price tag on your company.It’s a full health check-up. ✅ Are your projections realistic?✅ Are your costs in control?✅ Is your growth story believable? Sometimes the value isn’t the surprise — the insights are. For buyers, you don’t want to overpay.A good valuation…
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Every seller already has a number in mind.
We learned this the hard way. We thought we were being helpful by offering sellers different deal structures, creative options, “win-win” ideas. But no matter how logical they sounded, most of them went nowhere. Why? Because every seller already has a number in mind. We wasted time and some deals did not end well. Now…
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📌 Valuing a startup with no financial history
It’s been a busy few weeks — ORNA just wrapped up a valuation project for a client who wanted to invest in a very early-stage SaaS startup. The company was so new that there was very little financial history. What we had was: 🧩 From there, we started piecing things together. ✅ First step: Ask…
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💡 What is Terminal Value—and why should you care?
When we value a business, we try to estimate how much future cash it can generate. One thing to keep in mind is: most businesses don’t just operate for 5 or 10 years—they aim to grow and make money indefinitely. That’s where Terminal Value comes in. 👉 Terminal Value is a way to estimate the…
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Thinking about investing in a startup? Ask these questions first.
At ORNA, we’ve been busy with a startup valuation this week—reminding us how important it is to ask the right questions before putting money into a new venture. Here’s a quick checklist we often refer to when evaluating a startup: ✅ What real problem are they solving—and for whom?✅ Do they have paying customers or…
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🧠 Thinking of Buying a Business? Use This 5-Point Self-Check Before You Commit
Buying a business can be an exciting opportunity — but also a risky one if you’re not asking the right questions. At ORNA, we work with investors who want more than surface-level due diligence. We help them uncover the real story behind the numbers. Here’s a quick 5-point self-check to help you assess whether a…
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“Big dreams. Bold projections. No track record.”
We’re currently working on a business valuation for a newly established company that’s raising funds. The only forecast we’ve got? One made by the company itself — and of course, it’s glowing. 🌞 But as any investor or advisor knows, a bright forecast doesn’t mean much if the assumptions behind it are shaky. So how…
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Why bother with a business valuation at all?
Because yes — a valuation is built on assumptions. We estimate future revenue growth (volume and price), forecast cost structures (salaries, fees, overheads), and predict how much investment a business might need (machines, software, vehicles, etc.). All of these are just projections. Carefully reasoned? Absolutely. But they’re still guesses about an uncertain future. So… what’s…
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